Twitter's user growth stalled during mid 2015 and in the fourth quarter even shrank by 1 million monthly active users in the US. The numbers indicate that it isn't just mothers who are failing to embrace Twitter. Jack Dorsey, co-founder and CEO of Twitter. But ask the same question about Twitter and the answer is almost always no. As a case in point, ask someone, "Is your mother on Facebook?" And they will likely answer yes. Twitter has failed to achieve the mass-market appeal of other social media platforms. Instagram's monthly active user count of 300 million is roughly equal to that of Twitter and industry insider Tero Kuittinen suggests that it won't be long before Snapchat is nipping at Twitter's heels too. Instagram, Snapchat, Dubsmash, WhatsApp and Pinterest all rank ahead of Twitter in download rankings. More recently, however, a new host of hotter social apps has taken the spotlight. Just a few short years ago, Twitter was the undisputed runner-up to Facebook in the social media world.
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